...Hell, just pair up a large or medium-large youtube/streamer and a steam sale, and you'll see Crap loads of people... However, not all of them are the kind of people that this community will tolerate. Only a fraction of the people from the sales are the kind of people who stick with the game and contribute positively to this community.
(Personally, it is such a chore keeping things civil when the small but vocal crowd of mysogynistic 12-year olds come in. Or those idiots who are like "Hail Hitler", or the trolls. I, as a reasonably sane, responsible human being frown upon those people, and can relate to those who take offense to those kinds of people.)
(I'm Jewish.)