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youtube casters instead of lets players

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Arturo Sanchez:

--- Quote ---Bringing in youtubers that are crap at the game has consistently given
the wrong impression for this game...

Many go in using those videos as reference and yet... those people
were so terrible.

How bout creating a competitive event casted by known youtubers instead.

Polaris network seems viable as they do have experience in the game
and sort of know the mechanics (they just kinda suck).

Show intense high quality play to hype up competitive play to not only
increase the new player ingress, but retain them by presenting the
game as it is.

A highly competitive game. The people that always come during sales
are the people that just want to play a game, like minecraft or
something.

You want the kind of people that follow fighting games and rts and fps
and moba. You need to call out to the competitive side of the gaming
community. Not the casual.
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Add star  Matthew Hartman<keyvias@musegames.com>   Thu, Jul 30, 2015 at 8:34 PM
To: Skippy Rock <ceresbane@gmail.com>
Cc: feedback <feedback@musegames.com>
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Hello,

The biggest thing is lets players have a much larger audience and a much greater return.
While I agree that the lets players are not the best at the game they are showing the game and showing it honestly as most players will see it.

Competitive play is great, but it is not the only avenue of this game and not where a majority of our audience has come from or will come from.

For us when we do a marketing event we have to weigh the return and the effect of the event. For us the best return comes from lets players since their audiences are much more likely to purchase and like the game especially since they have seen what the game has to offer.
- Show quoted text -
--
-Matthew Hartman
Muse Games
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Add star  Howard Tsao<howard@musegames.com>   Thu, Jul 30, 2015 at 9:41 PM
To: Matthew Hartman <keyvias@musegames.com>
Cc: Skippy Rock <ceresbane@gmail.com>, feedback <feedback@musegames.com>
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I like the idea. Ill try to make it happen, but a lot of what we do is contingent upon the prerogatives of the youtubers, for they are celebrities after all.  Thanks, Howard

Sent from my iPhone
--- End quote ---

Extirminator:
I agree with Matthew on that one.

They want to expose a larger audience to the game, so they need to address people with high view counts. People with high view counts usually do this youtube thing for a living and thus don't have time to play a single game consistently to get good at it. Most of the people who watch them don't even care about the gameplay quality of the players but more about the commentary and laughs.

Are you watching competitive streams of games you never seen or played? - No.
Most viewers will not randomly watch a competitive match of a game they just got introduced to, and be engaged and moved by it - because they don't know how the game works, nor have they ever played it to understand it and the game's mechanics. Even players who already own the game or at least a large majority of them - for the first few months of their gaming, STILL don't take active part in competitive events, competitive play or generally care about competitive at all.
Competitive plays are only appealing to players who already play the game for a while now, and in order to make that pool bigger we need to add more players into it by having promotional events and sales. Only then will the competitive promotions will work, because there will be a larger targeted audience.
The only flaw is that old-school players are not staying around because of the frustration from the lack of content. So all you get is waves of new people, they get bored of the game and leave, and then waves of new people.


As a side note, the way you plainly copy pasted the entire conversation with Matthew and Howard and posted it online is pretty rude and disrespectful. If I were you I would take it down and put an actual message from you about the subject.

BlackenedPies:
If you look up Guns of Icarus in youtube every video is new players guessing how to play. It was painful for me to watch the promotional videos because despite the entertainment there's too much mistakes and misinformation.

The promotional videos wouldn't stand up in pub matches. To show the game we need veterans alongside youtubers. Put celebrities on veteran ships in good lobbies and play real matches.

Competitive videos might help but it's not the answer. The game isn't difficult but it's not intuitive. Invite AJ, TB, or anyone else to join you and show our game.

Carn:

--- Quote from: BlackenedPies on July 30, 2015, 09:03:08 pm ---If you look up Guns of Icarus in youtube every video is new players guessing how to play. It was painful for me to watch the promotional videos because despite the entertainment there's too much mistakes and misinformation.

The promotional videos wouldn't stand up in pub matches. To show the game we need veterans alongside youtubers. Put celebrities on veteran ships in good lobbies and play real matches.

Competitive videos might help but it's not the answer. The game isn't difficult but it's not intuitive. Invite AJ, TB, or anyone else to join you and show our game.

--- End quote ---
This isn't a bad idea. I'll admit, I first heard of this game because of youtubers, but it's painful to watch them try to play.

DaOrks:

--- Quote from: Extirminator on July 30, 2015, 08:18:17 pm ---I agree with Matthew on that one.

They want to expose a larger audience to the game, so they need to address people with high view counts. People with high view counts usually do this youtube thing for a living and thus don't have time to play a single game consistently to get good at it. Most of the people who watch them don't even care about the gameplay quality of the players but more about the commentary and laughs.

Are you watching competitive streams of games you never seen or played? - No.
Most viewers will not randomly watch a competitive match of a game they just got introduced to, and be engaged and moved by it - because they don't know how the game works, nor have they ever played it to understand it and the game's mechanics. Even players who already own the game or at least a large majority of them - for the first few months of their gaming, STILL don't take active part in competitive events, competitive play or generally care about competitive at all.
Competitive plays are only appealing to players who already play the game for a while now, and in order to make that pool bigger we need to add more players into it by having promotional events and sales. Only then will the competitive promotions will work, because there will be a larger targeted audience.
The only flaw is that old-school players are not staying around because of the frustration from the lack of content. So all you get is waves of new people, they get bored of the game and leave, and then waves of new people.


As a side note, the way you plainly copy pasted the entire conversation with Matthew and Howard and posted it online is pretty rude and disrespectful. If I were you I would take it down and put an actual message from you about the subject.

--- End quote ---

There are youtubers like Northerlion (Binding Of Issac), Arumba (Eu4), Quill18 (Eu4/Civ5). They put out a shitload of videos on a single game and get very good at it. GoI just needs a youtuber like them to pick it up! (And hopefully not kill their channel by focusing on GoI)

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