Well since the Cogs now ends after week 8, it will be a potential way to seed the next season. Plus, as far as I could tell, opponents were randomly selected in the Fjords Tournament, so instead of the rigid Cog structure where you can have the same teams fighting one another, you get new matches and potential new rivalries.
Then a separate 3v3 tournament could do the same thing, seed the new 3v3 class of Cogs.