As some have said, gifting the game is a good way to spread publicity, as well as generating revenue for a great crew! Also, decorate your character using the store to further support the cause!
I just gave those copies away but got a dustrider in return, made it red and now i look like santa
You'd better watch out, you'd better not fly
You'd better not shout, I'm telling ya why!
Santacurse is coming to town
Santacurse is coming to town
Santacurse is coming to town
He's prepping his crew, he's checking 'em twice
He's gonna kill ya even if you've been nice
Santacurse is coming to town
Santacurse is coming to town
Santacurse is coming to town
He spies you when you're hidden
He'll stab you with a knife
He doesn't care about bad or good
Better run for your life
Better run for your life
Sing to the tune of Santa Claus Is Coming To Town.