I'd probably fight for the Mercantile Guild. Just something about them seems to attract me. It's not so much that wealth and power that attracts me, I guess it's more so their vast widespread market, seeing as they have just about anything (or at least, someone has something anyway).
My outfit on my character also seems to suit the Guild I suppose (might buy me something else in the future though if you believe otherwise).
White and gold are the colours of the merc guild, we are often seen as ruthless operatives yet I prefer the term "Teladi profitss" whenever something "ruthless is done 
Hmm, a bit more posh to the fashion then, eh?
I'l see if I can get something worked on then. 
Not so much posh, just the colours 
Personally (this is just my imagination not actual lore.) I see the Mercantile Guild being something closer to a Mafia.. Traders, craftsman and businessmen all in the interest of earning money, but if push comes to shove they're ready with a small army and the money to fund it.
Hmm, well, my current getup for the most part is a rustic/bronze color scheme (hence my name), but I might make an effort to adorn something in those colors (though I'l have to check if I have those dyes in my inventory first).
I too was thinking of them as a Mafia actually (the co-op trailer got me thinking that), seeing as how they've got the firearms and wealth to pull it off.
What we really need for the game are pins (one for each faction, with the faction's colors and logo), so we can briefly distinguish someone from a faction (same goes for faction decals on airships).
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